Give Your Burger Menu a New Look for National Turkey Lovers’ Month

May 2021

Give Your Burger Menu a New Look for National Turkey Lovers’ Month

June is National Turkey Lovers’ Month, and there’s no better time to try Butterball’s latest menu innovation. New Homestyle Burgers are made with the same delicious, high-quality ground turkey operators and diners know and love, now with a hand-pattied look.

 

Burgers in general are a menu must-have, as nearly 80% of consumers purchase them when dining out at least once a month. As interest in healthy options and cravings for non-beef burgers rise, turkey is becoming a clear choice for innovative, patron-pleasing items. More than 80% of consumers agree that turkey is a lean, healthy option that can replace beef burgers, and 45% want to see more turkey burgers on the menu. And interestingly, when looking specifically at the percentage of millennials who want to see more turkey burgers on menus, it jumps up to 50%.

 

Operators can boost appetite appeal with Homestyle Burgers—new options pre-portioned with a hand-pattied look and texture. They’re the perfect way to increase labor savings and ensure consistency while serving turkey burgers that look and taste amazing. Our Savory White Turkey Burger, Savory White Turkey Burger (Raised without Antibiotics), American Grill Turkey Burger, Savory Dark Meat Turkey Burger and All Natural Mediterranean Turkey Burger will now be available in the new Homestyle format.

 

Try them in these patron-pleasing turkey burger recipes, just in time for National Turkey Lovers’ Month:

 

How will you be celebrating National Turkey Lovers’ Month? Let us know on our Facebook or LinkedIn page. For more insights and ideas, visit our Resource Center.

 

SOURCES

 

Sandwich Consumer Trend Report, Technomic, 2020.

 

The Importance of Turkey in Food Away from Home, Butterball, 2019.

 

 

 

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