Drive Traffic with Globally Inspired Sandwiches
June 2022
Sandwiches are a go-to for most Americans, but today’s consumers are craving something extra special. While 55% purchase this classic menu staple away from home at least once a week, 46% say they’re making sandwiches at home more often now than before the COVID-19 pandemic began.
To drive traffic to your operation, it’s important to serve on-trend offerings that diners can’t simply recreate in their own kitchens—like more adventurous options. Globally inspired sandwiches in particular are appealing to 31% of all consumers and 34% of consumers 18–34.
Use these recipe ideas to take diners on a taste tour with sandwiches:
- Kimchi Turkey Burger: This Korean-inspired twist on a classic is sure to satisfy, as kimchi is an increasingly popular topping for a burger—which happens to be the most popular type of sandwich.
- Moo Shu-Inspired Hot Honey Meatball Wrap: 45% of consumers find sweet heat appealing. With a delicious combination of honey and spice—plus a Chinese twist—this wrap checks all the boxes for adventurous eaters.
- Turkey Banh Mi: This simplified take on a Vietnamese sandwich makes a great addition to kids’ menus, especially since 50% of parents recently reported that their children also enjoy ethnic cuisines.
- Turkey Sandwich Italiano: When asked about global sandwich preferences, Italy is a top destination for inspiration. More than 50% of diners say they’d consider ordering Italian, and this sandwich starring turkey breast, parmesan and marinara makes a delicious pick.
- Pavo (Turkey) Saltado: Serve up a healthy twist on a patron-pleasing fusion of Chinese and Peruvian cooking techniques and ingredients.
Going global is a great way to refresh your offerings and drive traffic to your operation. How will you be rethinking your sandwich menu? Share your thoughts on our Facebook or LinkedIn page.
SOURCES
Technomic Sandwich Consumer Trend Report, 2022
Technomic Flavor Consumer Trend Report, 2021
