Press Release
Breakfast popularity is on the rise. As more people eat breakfast away from home, chefs and operators need a continuous flow of new menu ideas to attract discerning patrons.
Press Release
Technomic Poultry Report Finds More Consumers Agree That Turkey is a Healthier Protein Alternative
Turkey Consumption Preferred to Beef or Pork, and Turkey-Based Substitutes Ordered More than Chicken-Based Substitutes Across All Dayparts Diners are increasingly looking for menu alternatives. According to Technomic’s 2015 Center of the Plate: Poultry Consumer Trend Report, 61% agree that turkey (vs. only 59% for chicken) is healthier than beef or pork. In addition, more...
Press Release
Turkey Products Benefitting From Foodservice Breakfast Market Growth
Consumers See Turkey as a More Healthful and Flavorful Menu Option Breakfast remains the industry’s fastest growing daypart, with Mintel expecting the market to grow by more than $10 billion in the next five years.1 Increasing competition for consumer food-away-from-home dollars is driving the need for more patron-pleasing breakfast choices. One such trend is a...
Press Release
Consumer Trust in Butterball Brand Can Benefit Foodservice Operators
When Dining Away From Home, People Are More Likely To Order Turkey Items Made with Butterball Products July 28, 2015—As the largest producer of turkey in the United States, Butterball is a trusted, recognized brand that inspires confidence among diners. Recent industry studies confirm 62% of consumers over 35 years old prefer Butterball turkey to...
Press Release
New Technomic Report Shows Rising Popularity of Breakfast Burgers and Beef Alternatives
September 16, 2015—Burgers are a perennial favorite, and twists on this American classic have become more popular than ever. According to the recent Technomic report, breakfast burgers are one such trend—more than a third of millennials find them appealing.1 In addition, more than a third of consumers say they would like to see more alternative...
Press Release
February 14, 2017—Butterball is a trusted brand among foodservice operators and consumers. According to a 2016 Datassential survey, foodservice operators view Butterball among the top three turkey brands in terms of awareness, and 56% associate Butterball with quality turkey.1 Using Butterball may help drive traffic and enhance diners’ perceptions of dishes and restaurants. A Technomic...
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