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Breakfast Trends to Wake Up Your Menu
More than ever, consumers are ordering breakfast from their favorite restaurants. With this uptick in breakfast traffic across the industry, now is the perfect time to look at how and when you’re serving the most important meal of the day. The Endless Breakfast Not surprisingly, younger diners are ordering breakfast items well past traditional...
https://www.butterballfoodservice.com/resources/breakfast-trends-to-wake-up-your-menu/
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Blurring the Dayparts with All-Day Breakfast
More and more foodservice operations are offering breakfast at all hours to meet demand. About one-third of consumers are more likely to buy this meal past the morning daypart than they were two years earlier, and 35% say that serving it at any time entices them to dine at restaurants they typically wouldn’t visit. Offering...
https://www.butterballfoodservice.com/resources/blurring-the-dayparts-with-all-day-breakfast/
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Breakfast Sandwiches Break the Mold
The breakfast sandwich is AF&Co.’s dish of 2017. While this popular dish is anything but new to the American palate, chefs across the nation are reinventing the breakfast sandwich with twists of their own. Chefs recognize that diners have an affinity for breakfast sandwiches—so much so that they’re moving these portable morning options into other...
https://www.butterballfoodservice.com/resources/breakfast-sandwiches-break-the-mold/
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Appeal to All Appetites with Breakfast for Dinner
Breakfast is staying up past the morning hours and well into the late afternoon and evening—and it’s no longer all about bacon, eggs and toast. Breakfast-for-dinner specials can be a platform for menu creativity as well as a traffic driver during the busy back-to-school season. Most consumers—90%—are already eating breakfast for dinner at home, with...
https://www.butterballfoodservice.com/resources/appeal-to-all-appetites-with-breakfast-for-dinner/
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Make Way for Better Breakfast Month
September is better breakfast month, meaning it’s the perfect time to promote these ever-popular foods. Prior to COVID-19, 30% of consumers said they were purchasing breakfast more often from restaurants or other foodservice locations, while 53% said they would be more likely to purchase breakfast options that are high in protein. Now that people are...
https://www.butterballfoodservice.com/resources/make-way-for-better-breakfast-month/
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Menu Innovation for Big Breakfast Sales
The morning daypart continues to offer the most opportunity for incremental sales and customer loyalty.
https://www.butterballfoodservice.com/resources/menu-innovation-for-big-breakfast-sales/
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Differentiate Your Breakfast Offerings
Breakfast was found at 13% more restaurants in 2011 than 2007. So while it's clear operators need to be offering breakfast to increase traffic, it's also more important than ever to differentiate your breakfast menu to make it more exciting than the restaurant's down the street.
https://www.butterballfoodservice.com/resources/differentiate-your-breakfast-offerings/
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Better-for-You Breakfast Trends
In 2015, breakfast sales reached $52.2 billion. They’re estimated to total $60.4 billion in 2019. Cash in on the breakfast daypart by offering the better-for-you options patrons are seeking. According to Technomic, the incidence of breakfast foods with health claims on menus has grown by more than 96% over the past five years. Mintel reports...
https://www.butterballfoodservice.com/resources/better-for-you-breakfast-trends/
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Better Breakfasts Are Packed with Protein
Consumers’ views on health and wellness are shifting. As more and more Americans commit to active lifestyles and exercise routines, they’re looking for food options that keep them energized throughout the day.
https://www.butterballfoodservice.com/resources/better-breakfasts-are-packed-with-protein/
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Breakfast is perfect for adding to the menu, but deciding what to put on the breakfast menu can be trickier. Turkey, however, is a no-brainer.
https://www.butterballfoodservice.com/resources/turkey-at-the-breakfast-table/
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