Better-for-You Breakfast Trends

September 2016

In 2015, breakfast sales reached $52.2 billion. They’re estimated to total $60.4 billion in 2019. Cash in on the breakfast daypart by offering the better-for-you options patrons are seeking. According to Technomic, the incidence of breakfast foods with health claims on menus has grown by more than 96% over the past five years.

Mintel reports show that 22% of consumers are specifically looking for healthy breakfast offerings. You can help patrons get a smarter start to the day with these morning meals:

  • Open Yolk Turkey Breakfast Sandwich: This great-tasting breakfast sandwich is sure to be a morning menu favorite. Creamy brie cheese adds an indulgent touch to better-for-you turkey sausage. Offer with a side of cranberry chutney.
  • Turkey Sausage Migas: This satisfying breakfast skillet is made with turkey sausage for a healthier alternative to other menu options that contain pork sausage or beef. Plus, it includes avocado, a trending ingredient on morning menus.
  • Signature Breakfast Sandwich: Made with egg whites, turkey sausage patties and shredded Cheddar, this a.m. sandwich is a better-for-you pick that tastes great on the go.

From breakfast entrées to more portable offerings, Butterball has a range of recipes for any type of morning menu—all made with turkey, a better-for-you breakfast protein. Browse our Culinary Center to find more.


“Breakfast at Home and Away: What’s Impacting the Breakfast Category?” Mintel News. September 23, 2015.

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