Nearly one-third of households agree that having more family-focused meals is a positive outcome of these challenging times. While they’re making a greater effort to spend time together, they don’t always want to do so in the kitchen. That’s why, according to Datassential, there’s also an increase in demand for multi-serving, to-go items.
Here are the types of family-sized meals consumers want and how to serve them:
- Plan for dinner. Nearly 65% of consumers are interested in Sunday supper foods. This Spicy Turkey Rigatoni with Pomodoro Crudo follows that tradition with a delicious reason to gather around the table.
- Get fancy. Patrons are looking to break from the ordinary, as 58% want upscale family dinners. These Moroccan Turkey Pavés add gourmet style and global flair to any menu.
- Consider meal kits. Restaurants like Smashburger are selling ready-to-cook options designed for a variety of group sizes. Breakfast/brunch boxes have also become especially popular, with more than 70% of millennials and households with kids wanting them. Consider your own breakfast kit version of this Empire State Bagel, offering a BYO twist on a morning favorite.
- Offer deals. Millennials are expressing the most interest in special offers. Buy-one-take-one entrées entice 86% of this age group and 78% of consumers overall.
- Let kids be kids. Families with young ones lean toward kids’ party packs, which draw interest from 64% of households with kids. Make your own kid-friendly bundle featuring this Queso Mac & Cheese.
- Roll out multiple courses. Full 3- or 4- course family deals attract more than two-thirds of consumers.
Family-sized meals are perfect for any group. As people spend more time inside, sharing a meal has become a silver lining that operators can help sustain.
Cobe, Patricia. Fast Casuals Take on Dinner, Restaurant Business, May 2020.
COVID-19 Report 16: The Human Condition, Datassential, May 2020.
COVID-19 Report 11: Reinvention, Datassential, April 2020.