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Butterball Foodservice Expands Sliced Turkey Portfolio


Aug 15, 2017

Aug. 15, 2017—To help operators meet consumer demand for a broader range of sandwiches, Butterball Foodservice is enhancing its offering of sliced turkey with three new varieties. Consumers eat between three and four sandwiches per week on average,1 and 40 percent would like to see a wider assortment of turkey sandwiches on restaurant menus.2 Butterball’s latest products signify a continued commitment to streamlining sandwich preparation for operators.

Sliced turkey brings added convenience and savings to the sandwich-making process by helping cut down on labor, control costs and increase kitchen safety. The meat is pre-sliced and ready to use right from the package, expediting sandwich assembly. Each slice is the same size and weight, providing precise portions and the ability to better manage ingredient costs.

By making sandwiches with Butterball sliced turkey, chefs can appeal to the 83 percent of consumers who would pay more for sandwiches featuring higher-quality meats,1 particularly the 71 percent who view Butterball as more premium than the average meat brand.3 The new sliced turkey SKUs include patron-preferred styles of oven roasted and smoked:2 Sliced Oven Roasted Turkey Breast, Sliced Smoked Turkey Breast and Browned in Oil Turkey Breast.

Butterball Senior Vice President Steve Canale said, “Making our turkey lineup even more diverse allows our customers to give more options to diners who don’t want the same old sandwiches. We encourage chefs and operators to use our pre-sliced turkey to differentiate their menu and save costs while helping their employees do their jobs more easily.”

Learn more about consumer preferences with this infographic. To find out how to make turkey sandwiches a platform for menu creativity, explore Butterball’s sandwich recipes and products at butterballfoodservice.com/servesandwich.

About Butterball Foodservice:

Butterball, headquartered in Garner, North Carolina, is the largest producer of turkey products in the U.S.—producing more than 1.5 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit www.ButterballFoodservice.com. Find Butterball Foodservice on Facebook and follow them on LinkedIn.

 

MEDIA CONTACTS: Hannah Force Christa Leupen, PR Manager
Marriner Marketing Butterball, LLC
[email protected] [email protected]
410.715.1500 x125 919.255.7598

Sources:

1Technomic Sandwich Consumer Trend Report, 2016.
2Technomic Poultry Consumer Trend Report, 2017.
3Y&R BrandAsset Valuator, 2016

Butterball Foodservice, 1 Butterball Lane, Garner, NC 27529 www.ButterballFoodservice.com