Wake Up Sales with Breakfast on Your Menu

Breakfast is known as the most important meal of the day. It’s no wonder then, why it was the only day part that grew during the recession.

Breakfast is predicted to be a $33.4 billion business by 2015, outpacing foodservice industry growth by 2.3% overall. Furthermore, breakfast visits to restaurants have shown 4% growth since 2012, and they’ve completely recovered to pre-recession rates.

Adding breakfast to your menu now can mean a big boost for your sales right away, and in the future. Not only do 12% of restaurant industry sales come from breakfast, but 46% of adults regularly or occasionally purchase weekday breakfasts at restaurants. Plus, the generally lower cost of breakfast items is great for your bottom line.

Getting the basic, popular items on your menu is a great start to waking up sales. Try these top breakfast entrées to introduce breakfast in your operation:

  • Platters with eggs and breakfast meats
  • Pancakes, waffles and French toast
  • Omelets
  • Sandwiches featuring egg, cheese and breakfast meats
  • Ethnic breakfast items like burritos, frittatas and huevos rancheros

Get morning meal menus started with help from great ideas in our E-Z Menu Ideas section.

The 2013 Restaurant, Food & Beverage Market Research Handbook

Mintel Menu Insights, August 2011

Wall Street Journal, 11/28/2012

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