Health and Wellness Through the Generations
![Health and Wellness Through the Generations](https://www.butterballfoodservice.com/wp-content/uploads/health-and-wellness-through-the-generations-featured-image.jpg)
As health and wellness is growing in importance across the nation, it is essential for foodservice operators to understand how diners' ages affect their preferences and purchases.
Millennials (20–35)—Value-meal combos and a variety of portion sizes are important purchasing factors at LSRs, while customization and quality ingredients are highly influential at FSRs. About 15% of younger consumers report that they would be willing to pay more for a healthier menu item (compared to just 5% of older generations). Try these ideas using turkey as a low-fat, high-protein alternative to other red meats:
- Offer a build-your-own turkey burger option with premium toppings.
- Add turkey as an option to customize salads and pizzas.
Generation X (36–46) and Baby Boomers (47–66)—Over half of Gen Xers and Baby Boomers agree that healthy eating is important, and approximately 30% of each generation chooses a restaurant based on healthy menu options. For familiar flavors, experiment with these comfort-food classics made with turkey instead of higher-fat proteins:
- Menu turkey breakfast tacos with scrambled eggs and roasted tomato salsa.
- Replace beef with turkey in a traditional pot roast.
For more inspiration, check out our E-Z Menu Ideas and Innovative Recipes.
SOURCES
Generational Consumer Trend Report, Technomic, 2012