March 23, 2016

Technomic Report Shows Millennials Seeking More Ethnic Breakfast Options

March 23, 2016—Technomic’s Breakfast Consumer Trend Report shows that 51%…

March 23, 2016—Technomic’s Breakfast Consumer Trend Report shows that 51% of millennial diners are interested in ethnic breakfast items, up from 44% in 20131. The growing appeal of ethnic options on menus is easy to take advantage of with on-trend turkey products and recipes from Butterball Foodservice.

As multiculturalism and adventurous eating become more popular, chefs can add variety to the menu and appeal to a younger, more diverse group of consumers. The National Restaurant Association’s 2015 Restaurant Industry Forecast notes millennial diners’ unique interest in the breakfast daypart, showing this target demographic is especially interested in breakfast all day and breakfast for dinner.

According to Technomic, Mexican breakfast dishes in particular are trending at full-service restaurants. Chefs and operators can start with these patron-pleasing turkey recipes developed by Butterball’s culinary experts:

  • Turkey Sausage Migas: Turkey sausage links, chili powder, Jack and Cheddar cheeses, yellow onions, green and red peppers, and crispy corn tortillas in a fluffy egg scramble.
  • Turkey Breakfast Tacos: Flour tortillas are filled with spicy taco filling made with shredded turkey pot roast and topped with scrambled eggs, roasted tomato salsa, green onions and Jack cheese.
  • Turkey Chorizo Gravy over Biscuits: Chorizo gravy made with ground turkey is ladled over fresh-baked biscuits, scrambled eggs and queso fresco.

Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, says, “At Butterball, we’re always finding new ways to meet the latest culinary trends using our quality turkey products. From incorporating new, ethnic-inspired turkey recipes to educating about the health benefits and appeal of turkey, we have the products, insights and culinary solutions foodservice professionals need to attract a new generation of adventurous diners.”

About Butterball Foodservice:

Butterball, headquartered in Garner, N.C., is the largest producer of turkey products in the U.S.—producing more than 1.5 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit Find us on Facebook at and follow us on Twitter at


MEDIA CONTACTS: Chelsea Simpson Caroline Smith
Marriner Marketing Butterball
[email protected] [email protected]
410.715.1500 x132 919.255.7938


1Technomic Inc., Breakfast Consumer Trend Report 2015
2National Restaurant Association, What’s Hot 2016 Culinary Forecast

Butterball Foodservice, 1 Butterball Lane, Garner, NC 27529

Media Contacts

Christa Leupen

PR Manager

Butterball, LLC


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