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Butterball Foodservice Launches Line of No-Antibiotics-Ever Turkey


May 16, 2017

May 16, 2017—Butterball Foodservice is providing more ways to serve turkey with confidence by introducing Farm to Family by Butterball™—a line of no-antibiotics-ever, all-natural turkey, raised on local family-owned farms and fed an all-vegetarian diet. According to Technomic, 66% of consumers prefer to eat proteins raised without antibiotics and 43% are willing to pay more for it.1

As a result of consumers’ increasing interest in clean ingredients and menu transparency, 76% of operators feel that antibiotic-free options have an impact on increasing traffic and sales.2 The Farm to Family line consists of turkey burgers, ground turkey, turkey breast and ready to cook roasts, and each of its eight products can be used in an assortment of menu items.

Operators seeking ways to incorporate no-antibiotics-ever turkey into their menu can draw inspiration from the following recipes:

  • Philly Roasted Turkey Sandwich: Roasted turkey, provolone cheese, sautéed broccoli rabe and French bread form a filling Philly-style sandwich, which pairs well with French fries and a pale ale.
  • Herbed Turkey Burger: This zesty burger made with ground turkey, thyme and garlic can serve as the base of a standout burger build.
  • Roasted Turkey with Peach Bourbon BBQ Glaze: A glaze including bourbon, peach preserves and barbecue sauce gives this roasted turkey a distinctive Southern flavor.

Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, said, “We added no-antibiotics-ever turkey to the Butterball portfolio because we know that many consumers and operators would rather eat and serve proteins raised without antibiotics. Everyone has different opinions about food, and we believe in giving our customers choices. The breadth of the Farm to Family line enables chefs to explore the culinary versatility of these new offerings.”

To view product information, recipes and more, visit butterballfoodservice.com/farmtofamily.

About Butterball Foodservice:

Butterball, headquartered in Garner, North Carolina, is the largest producer of turkey products in the U.S.—producing more than 1.5 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit www.ButterballFoodservice.com. Find Butterball Foodservice on Facebook and follow them on Twitter.

 

MEDIA CONTACTS: Chelsea Simpson Stephanie Llorente, APR
Marriner Marketing Prep Communications
[email protected] [email protected]
410.715.1500 x132 919.271.6491

Sources:

1Technomic Consumer Survey, 2016.
2Technomic Healthy Eating Consumer Trend Report, 2016.

Butterball Foodservice, 1 Butterball Lane, Garner, NC 27529 www.ButterballFoodservice.com