ADD ANOTHER TURKEY SANDWICH. ADD THE BUTTERBALL BRAND. Let turkey sandwiches be your platform for menu creativity. With a versatile flavor profile and unmatched health halo, turkey is the key to building a differentiated sandwich menu. Go for quality. Go for taste. Go for Butterball turkey, and keep your customers coming back for more.

WHAT CONSUMERS ARE SAYING

75% of consumers

we surveyed say they eat
turkey sandwiches regularly.1

40% of consumers

say they want restaurants to offer
a wider variety of turkey sandwiches.2

IMPORTANT FACTORS IN DECIDING WHERE TO BUY SANDWICHES3

86%

89%

Quality & Taste

64%

65%

Portion Size

62%

65%

Variety

62%

66%

Made-to-Order or Customizable

52%

55%

Health

36%

38%

New & Innovative Flavors

Lunch Lunch Dinner Dinner

BUTTERBALL MEANS QUALITY

71% of diners

say Butterball is more premium
than the average meat brand.4

83% would pay more

for sandwiches featuring premium
or higher-quality meats.3

42% agree

they’d be willing to pay more for
Butterball turkey at restaurants.1
1Butterball Proprietary Consumer Research, 2017
2Technomic Center of the Plate: Poultry Consumer Trend Report, 2017
3Technomic Sandwich Consumer Trend Report, 2016
4Y&R BrandAsset Valuator, 2016

Sandwich Recipes

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Sandwich Products

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