ADD ANOTHER TURKEY SANDWICH. ADD THE BUTTERBALL BRAND.
Let turkey sandwiches be your platform for menu creativity. With a versatile flavor profile and unmatched health halo, turkey is the key to building a differentiated sandwich menu. Go for quality. Go for taste. Go for Butterball turkey, and keep your customers coming back for more.
WHAT CONSUMERS ARE SAYING
75% of consumers
we surveyed say they eat
turkey sandwiches regularly.1
40% of consumers
say they want restaurants to offer
a wider variety of turkey sandwiches.2
IMPORTANT FACTORS IN DECIDING WHERE TO BUY SANDWICHES3
Quality & Taste
Made-to-Order or Customizable
New & Innovative Flavors
BUTTERBALL MEANS QUALITY
71% of diners
say Butterball is more premium
than the average meat brand.4
83% would pay more
for sandwiches featuring premium
or higher-quality meats.3
they’d be willing to pay more for
Butterball turkey at restaurants.1
2Technomic Center of the Plate: Poultry Consumer Trend Report, 2017
3Technomic Sandwich Consumer Trend Report, 2016
4Y&R BrandAsset Valuator, 2016
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