Embrace Natural Ingredients

May 2016

As diners form new definitions of “healthy,” chefs and operators are charged with refreshing menu items to meet different standards. Popular claims are shifting from healthy—“low fat” and “low calorie”—to better for you—“all natural” and “fresh.”

Consumers are seeking transparency at restaurants. Offering menu items made with natural ingredients is one way to satisfy their hunger for a different kind of healthy. According to Technomic, “natural” is currently the top clean keyword mentioned on restaurant menus. Fifty-seven percent of millennial chefs consider “all natural” to be an important factor when purchasing protein. This increasingly influential demographic also values “all natural” more than other claims like “preservative free,” “GMO free” and “farm raised.”

Butterball’s line of Just Perfect® All Natural turkey breast products is a delicious solution for operators as they rethink their menus to include additive-free foods. Explore our on-trend offerings:

Use them in a variety of menu applications, from carving stations and sandwiches to salads and entrées. Browse our Culinary Center for recipe inspiration.


Butterball Proprietary Research, 2016.

Clean Labeling & Sustainability, Technomic, 2016.

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