Better Burgers for Better Business

June 6, 2012

The “better burger” trend isn’t going away. America’s comfort classic still drives traffic and sales. In fact, Technomic reports 48 percent of surveyed consumers eat a burger at least once a week, compared to 38 percent in 2009.

But to make the most of the burger boom, you need to offer healthier alternatives to the plain old beef burger. Try Butterball’s All American Grill Turkey Burger. Even the name says it well—this all-dark-meat turkey burger has a classic grill flavor that your patrons will love.

Plus, turkey burgers adapt well to all flavor profiles. Butterball’s traditional All American burger is lightly seasoned and made of top-grade ground turkey meat. It’s the low-fat, high-protein alternative your patrons have been craving to less healthy red meat counterparts.

Boost your burger business with creative All American Grill Burgers. Try these easy menu ideas:

• Hawaiian Turkey Burger: Sprinkle a toasted bun with sliced green onions and top it with a sweet soy-sesame turkey burger, grilled pineapples, cucumbers and arugula.
• Smokey BBQ Burger: Barbecue-glaze an All American Grill Burger and top it with smoked Gouda, cheddar and grilled red onions. Serve on an onion bun with Cajun fries.
• Carolina Turkey Burger: Top this turkey burger with cheddar cheese, bacon, Carolina Sweet Coleslaw and barbecue sauce.

For inspiring ideas for turkey burgers and more, visit our E-Z Menu Ideas.