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A Dining Out Holiday Tradition?
November 18, 2011
While Thanksgiving and all of its glory is all about tradition, things may be changing for the turkey-filled holiday as a result of numerous factors. What’s the biggest change? The tradition of gathering around a leafed-out table, piling heaps of homemade sides on your plate for the third time may be a thing of the past. As the holiday evolves, take the opportunity to evolve along with it, and gain some revenue on typically slow days.
This year, the National Restaurant Association estimates that 14 million Americans will dine out for Thanksgiving, with another 16 million ordering take-out to supplement their meal—about 6%.
Add to that—carrying out the traditions is now more expensive than ever. The cost of a Thanksgiving dinner in the U.S. will jump 13% this year, the American Farm Bureau Federation said. A meal for 10 people on the holiday will rise to $49.20 from $43.47 last year, the biggest increase since 1990. The appeal to “do it all on your own” at home is lost when cost isn’t a factor.
So here’s your opportunity: Become a destination for a new holiday tradition—Dining Out for Holidays.
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