A Dining Out Holiday Tradition?

November 18, 2011

While Thanksgiving and all of its glory is all about tradition, things may be changing for the turkey-filled holiday as a result of numerous factors. What’s the biggest change? The tradition of gathering around a leafed-out table, piling heaps of homemade sides on your plate for the third time may be a thing of the past. As the holiday evolves, take the opportunity to evolve along with it, and gain some revenue on typically slow days.

This year, the National Restaurant Association estimates that 14 million Americans will dine out for Thanksgiving, with another 16 million ordering take-out to supplement their meal—about 6%.

Add to that—carrying out the traditions is now more expensive than ever. The cost of a Thanksgiving dinner in the U.S. will jump 13% this year, the American Farm Bureau Federation said. A meal for 10 people on the holiday will rise to $49.20 from $43.47 last year, the biggest increase since 1990. The appeal to “do it all on your own” at home is lost when cost isn’t a factor.

So here’s your opportunity: Become a destination for a new holiday tradition—Dining Out for Holidays.

• Start by making sure you have all of the ingredients you need to give people their perfect holiday meal—they’ll still love your takes on their traditional Thanksgiving favorites. We’ve got your turkey covered, here.
• Talk it up! Post, tweet, text, hang signs and let all your regulars know your plans. Your loyal customers will probably be the most excited! Be sure to ask for suggestions.
• Start YOUR traditions. Make your guests feel special, like they’re coming to your home for the holiday. And once it’s a hit, start to think about your next holiday season.

To find the tastiest turkey to make sure your operation’s first Thanksgiving is a hit, check out our products here.